Welcome to P2P Consultants

Welcome to P2P Consultants

Corporate & Financial Advisors

Paris Munich Bangalore


About P2P Consultants

About P2P Consultants


Our clients are the CEOs and Shareholders of SMEs and Multinational Groups.

Some key facts about our Company

Want to know more about us ?

See our track record: 40 transactions and projects in 14 countries: France - India - UAE - Germany
United-Kingdom - United States - Romania - Czech Republic - Sweden - Bulgaria - Turkey - Hungary - Austria - Portugal.




Many of our assignments are confidential

Strategic Advisory Services

Strategic Advisory Services

Tagsys RFID: Strategic transformation

TAGSYS RFIDTagsys RFID is the global leader in item-level traceability products & services.
As part of a recapitalization and fund-raising exercise we worked closely with the CEO and the shareholders to transform the company and set it for accelerated growth:

  • Definition of a new business model, shifting from product manufacturing and selling to solutions provider
  • Streamlining of product portfolio and pricing policy
  • Definition and implement new-growth and transformation plan to aggressively grow the top-line
  • Lower cost-base, and outsource non-core manufacturing
  • Pilot programs with world leading brands in the Pharma and Garments sectors to ensure trust from investors
  • Redesign of company structure and organization.

Edenred: Exit a Price War while increasing margins

EdenredEdenred is the global leader in corporate pre-paid services. The company owns globally leading brands such as Ticket Restaurant (luncheon vouchers). 

In many respects, a voucher can be seen as “commodity” (it is only a piece of paper, isn’t it?). Large or smaller competitors often initiate price wars to build volumes and gain market share. We worked with the CEOs of Edenred in seven countries to counter price wars through differentiation:

  • Better customer segmentations and use of CRM
  • Increased service levels for most important customers against higher prices
  • Smart pricing structures to help salesforces always have a solution for a customer, without giving up margins
  • Alignment of Marketing, Sales, Product, and General Management to define and implement pricing governance

As a result, the Company increased both its market share and margins.

CLS Bank: Strategic Pricing

CLSCLS is the world-leader in FX settlement, operating the world’s largest multi-currency cash settlement service (17 currencies).

CLS is a “utility” where the clients are also the shareholders. We helped the bank to overcome a “schizophrenic” approach to pricing, building fair pricing policies and procedures to ensure profitability, and market-parity pricing approach for all stakeholders.

Périgée: Strategic Partnership in India

PerigeePérigée is a niche software development company focusing on multi-channel publishing solutions.

We helped Périgée select a strategic partner in India and manage and close the partnership negotiations.

QuEST Global Engineering: Market Entry Services

QuestQuEST Global Engineering, is a diversified Product Development Solutions company, employing over 4200 professionals across the world with delivery centers in US, Singapore, UK, Germany, Italy, Spain, France, Japan, Australia and India.

JK Fenner: Joint-Venture Services

JK FennerJ.K. Fenner is a member of India’s JK Organization (Singhania Group). Fenner is both JK’s innovation and investment arm and a specialist in Mechanical Power Transmission and Sealing Solutions.

We helped Fenner’s CEO and Management Team to identify JV partners in Europe, define JV content, and negotiate with potential JV partners.

IFB Automotive: Greenfield project

IFBIFB Automotive is an Indian leader specialized in the manufacture of fine blanked automotive components, seating systems, door systems and automotive motors.

We helped the Group Chairman and the CEO and Management Team of the Automotive Business Unit’s to define, scope and approve a greenfield activity, including technology transfers and financial evaluation.

RATH Group: Market Entry Strategy

RathRath is a specialist in refractory technologies with an extensive product range of refractory materials for application temperatures of up to 1800°C, supported by a comprehensive range of services.

We worked with the Chairman of the Group to assess the potential of the French market and develop an entry strategy in France.

BNP Paribas: Cultural Transformation

BNP ParibasBNP Paribas is the largest Universal Bank in France, and one of the largest in the world.

We provided Consulting Services to the Senior Management of BNP Paribas Securities Services to shift from a product-driven to a client-driven approach of the business.


Financial Advisory Services

Financial Advisory Services

Swiggy raises US$16.5m, 2015

SwiggyIndigoEdge, P2P Consultants’ partner company in India advised the founders and management Swiggy to raise US$16.5m) from Norwest Venture Partners (NVP), existing investors SAIF Partners and Accel Partners, and an undisclosed global investment entity in a Series-B round. .

Food ordering company Swiggy was founded by Sriharsha Majety, a BITS Pilani and IIM-C alumnus, Nandan Reddy, BITS Pilani alumnus and Rahul Jaimini from IIT Kharagpur.

Swiggy’s delivery infrastructure solves a major need in the market by enabling restaurants to concentrate on their core business and scale up their delivery revenues. Simultaneously, the product’s ease of use and the convenience it provides to consumers, has resulted in strong repeat rates and an increased customer base

Swiggy will use the funds to expand its footprint, enhance its brand and capture greater market share in the food delivery market in India.

The company recently expanded its operations to Gurgaon and Hyderabad.

Sellers’ advisors : Financial = IndigoEdge (Shivakumar R.)

TrucksFirst raises US$10m in Series-A funding, 2015

TruckfirstIndigoEdge, P2P Consultants’ partner company in India advised the founders and management of TruckFirst to raise RS 618m (US$9.8m) from SAIF Partners.

Operating in a few transport hubs in the country, TrucksFirst – founded last year by IIT Kanpur alumnus and former McKinsey Consultant Deepak Garg and Gazal Kalra, a Stanford and Harvard school graduate – aims at revolutionising trucking operations by using technology to enable efficiencies in the system.

The company coordinates delivery trucks going between different cities, using technology and innovative operational processes. It aims to significantly improve the truck driver ecosystem and operational efficiencies while doing so.

Other investors in TrucksFirst include Singapore Post and McKinsey travel, transport and logistics director Thomas Netzer.

Sellers’ advisors : Financial = IndigoEdge (Shivakumar R.)

Box8 raises Rs 210 million in Series-A funding, 2015

Box8IndigoEdge, P2P Consultants’ partner company in India advised the founders and management of Box8 to raise RS 210m (US$3.5m) from Mayfield (headquartered in Silicon Valley).

Started as Poncho in 2011 and serving only Mexican dishes in the quick service format, the company expanded its menu and rebranded to Box8 in July 2012. The co-founders Amit Raj and Anshul Gupta, both IIT alumni aim to make their company the go to option for anyone wanting to order great tasting food.

Box8 is currently present in Mumbai and has 22 delivery units across the city. With over 2,000 transactions per day, Box8 has grown 10x in the last 15 months. The company’s focus on taste, technology and innovation has resonated well with its customers, as 80% of its daily transactions come from repeat customers. Affordable pricing, popular food choices and Indian cuisine has resonated well with its young urban customer base.

Investment will be used to fund technology, team expansion, and market penetration. New funds will also be deployed to aggressively increase Box8’s footprint across other Indian cities.

Sellers’ advisors : Financial = IndigoEdge (Shivakumar R.)

20Cube Logistics raises $17 million, 2013

20CubeIndigoEdge, P2P Consultants’ partner company in India advised the founders and management of 20Cube to raise US$17m from India- focused private equity fund Zephyr Peacock India and Singapore-based private equity fund Credence Partners to fund the development of the company.

Singapore-based 20Cube was founded in 2011 by Mahesh Niruttan and Anand Seetharaman, former colleagues at Kuwait-headquartered Agility Logistics. While Niruttan managed the South Asia operations of Agility, Seetharaman was executive director at the company.

20Cube specialises in international transportation and contract logistics services. The company has an emerging markets focus and has offices and hubs in 15 countries, including India, Australia, Sri Lanka, Bangladesh, Malaysia, Singapore, China, Uganda and Dubai.

Sellers’ advisors : Financial = IndigoEdge (Shivakumar R.)

Sale of atyati to Genpact, 2012

 atyatiP2P Consultants advises the shareholders of Atyati on the sale of the company to Genpact, the global leader in business process and technology management (NYSE : G).

With about 3 million users in 7,300 Indian villages, atyati is the Indian success story of the Financial Inclusion sector. Atyati’s services meet the needs of under-banked populations in remote locations where banks cannot profitably operate. Applications include banking and payments services and management of financial flows in sectors such as Financial Services, Banking & Insurance, Public Welfare, G2C payments etc.

Founded in 2006 by ex-Oracle Financial Services managers, atyati has since then demonstrated continuous growth, based on a business model that allows large-scale implementations while maintaining a light organization.

Atyati’s shareholders are the promoters and the Indian PE fund VenturEast. They have announced the sale of 100% of the company to Genpact, the global leader in business process and technology management. After the transaction, the promoter Prakash Prabhu and his team will continue the Indian and International development of atyati, leveraging the expertise and commercial power of Genpact.

Sellers’ advisors : Financial = P2P Consultants (Francois Montrelay) – Legal = Nishit Desai & Associates. Buyer’s advisors: Deloitte, PWC, AZB & Partners

Altia Group acquires Stequal, 2011

Altia P2P Consultants advises Altia to acquire €80m equipment manufacturer Stequal.

Altia becomes a leading components manufacturer for the automotive and electrical sectors. With presence in France, Morocco and Brazil, Stequal is fast stamping and plastic injection/molding specialist for the automotive and electrical sectors.

The acquisition allows Altia to develop a metal & plastic activity, in addition to its traditional stamping, machining and assembly activities, and to reach €450m and 3000 employees.

Buyer’s advisors : Financial = P2P Consultants (Francois Montrelay) – Legal = Wilky Farr (Olivier Gomez).

Ogone acquires EBS, 2011

OgoneIndigoEdge, P2P Consultants’ partner company in India advised the founders and management of India-based E-Billing Solutions (EBS) to sell the company to leading European online payment services provider Ogone Payment Services for an undisclosed amount.

This acquisition marks Ogone’s first foray outside the European market and into the rapidly expanding Indian online payments market.

EBS will continue to operate under its current management structure and market approach, with its executives handling operations and driving the continued expansion of the company. EBS will also retain its name and brand in the Indian market.

EBS is the second largest online payment provider in India, enjoying a 20 per cent market share in terms of its merchant base in the Indian payments gateway industry.

Sellers’ advisors : Financial = IndigoEdge (Zerin Rahiman).

Lambda acquires Arialcom, 2007

LambdaLambda is a Delhi-based specialist in GSM / UMTS Base Station Antennas  and TMA / Duplexers.  Lambda acquired Arialcom from Credit Agricole Private Equity and LMBO Paris. Arialcom is a French manufacturer of next-generation antennae for mobile cellphone networks.

Buyer’s advisors : Financial = P2P Consultants (Francois Montrelay) – Legal = Philippe Meylan. Sellers’ advisors: Legal = PDGB Avocats (Christophe Vanoote)



Tagsys RFID raises US$35m, 2006

TagsysTagsys is the global leader in item-level traceability products & services.

The company raised US$ 35m from Endeavour (Switzerland), DFJ Esprit (UK), and Panorama Capital (USA).

P2P Consultants provided strategic and operational advice and participated in the fund-raising exercise with the Board and the Management Team.




The Team

The Team


A team with years of experience in leading international businesses.

member photo
Francois Montrelay
Managing Partner

member photo
Rainer Reichert
Partner, Germany

member photo
S. Devarajan
Partner, India

member photo
Shivakumar R.
Partner, India

Would you like to start a conversation?

New and Events @ P2P Consultants

New and Events @ P2P Consultants

FDI 300x300

Indian government proposes relaxed FDI norms to boost investments

November 19, 2015
In order to improve the investment environment and the ease of doing business, the Government of India published a Press Note on 10…
Read More
Read full article

Making Indian PE and VC invested companies Exit-Ready.

October 7, 2015
Our exit-Ready approach for companies in PE/VC portfolios helps you and your investors make the right decisions, particularly in a cross-border exit…
Read More

Francois Montrelay Joins the Advisory Board of Indian Technology Company GIEOM

July 10, 2015
Francois Montrelay, Managing Partner at P2P Consultants, is appointed Advisory Board Member at Indian Software Product company GIEOM (www.gieom.com). GIEOM is a…
Read More

Offsets in India: Building a Strategic Advantage

August 12, 2014
Beyond compliance, Offset partnerships represent a strategic opportunity for Western Companies to build new capabilities and scale them out of India. By…
Read More

Running Successful Acquisitions in India

November 2, 2013
By Francois Montrelay and S. Devarajan. Francois Montrelay is Managing Partner and Dev is Partner at P2P Consultants. It’s a good time…
Read More

Contact information

Contact us to discuss your most important issues in a confidential manner.

Send us a message

P2P Consultants, Corporate and Financial Advisors